ASICS is an acronym derived from the Latin phrase "anima sana in corpore sano", "a sound mind in a sound body." This is the philosophy ASICS wishes to pass on to its customers.
The brand ASICS was founded in 1949 in the aftermath of the Second World War when a young Japanese shoemaker named Kihachiro Onitsuka wanted to find a way to help those children who had been made homeless by the war.
Since the late 1940s, ASICS has never stopped developing the sportswear and footwear manufacture. Proof of that is the foundation of the KOBE Institute, in Tokyo, where the brand studies, creates, and tests its sportswear products. Researchers work with professional athletes and benefit from an indoor athletics track, a basketball field, and innumerous sports infrastructures and test rooms dedicated to the analysis of body movements and material resistance.
ASICS is a brand focused on innovation and on how it links with the technology need to create new solutions that provide worldwide athletes with the necessary products to achieve the best sports performances. This is the driving force that lends a unique touch to ASICS footwear.
In the ASICS Outlet store of the Freeport Lisboa Fashion Outlet you will find unisex clothing, footwear and sports accessories from ASICS and ASICS TIGER lines but you will also find the ONITSUKA TIGER, the irreverent, youthful, modern brand for more casual clothing and footwear.
Come and visit us. Listen to your inner voice when it tells you that you can do more and better for your mind and body !