Many events have taken place, since its inception, which boosted and placed Hugo Boss as a top international group in the lifestyle apparel arena.
The brand was created in 1924 by the German Hugo Ferdinand Boss, in Metzingen, a small town to the South of Stuttgart. The company managed to thrive throughout the period of the German crisis post-World War I, and to survive the fall of the Third Reich and end of World War II. This moment, in addition to changes in the company's management, corresponds to a period of production of labour uniforms. Only in 1950 did the brand receive its first order of men's suits. To this date, the rise and expansion of the brand has conquered several segments, such as perfumery and footwear.
Nowadays, Hugo Boss is one of the leading companies in the segment of clothing, accessories and lifestyle.
The Hugo Boss outlet store features the men and women collections, as well as the brand’s various sub-brands, such as Hugo Boss Black, Boss Selection, Green, Orange, Home and Hugo.