Onitsuka Tiger is one of the oldest Japanese footwear brands, and a precursor to ASICS. The brand was born in 1949, when Kihachiro Onitsuka created, in his living room, the first ASICS sneakers. He injected the company with the vision of improving the health and well-being of Japanese youngsters through the practice of sports, in a post-war depressive period, in which moral values were a scarce commodity. In 1952, the company launched a model of basketball shoes which was very popular in Japan, and in 1955 it already owned a network of 500 stores across the country.
Over the years, the famous Onitsuka Tiger overlapping pattern has become synonymous with top performance in various sports. Its most famous and celebrated model are the Mexico 66 sneakers, with a classic and timeless design, with a degree of comfort and lightness superior to other competing products.
But the legend has lived on - and Onitsuka Tiger continues to bring us a fusion of its Japanese heritage with a contemporary style. The designs range from up-to-date classical silhouettes to new styles and collaborations with artists and cultural connoisseurs. The spirit of Japan resonates with each new Onitsuka Tiger collection.
At Freeport Lisboa Fashion Outlet’s Onistsuka Tiger outlet shop you will find footwear, clothes and accessories for various sports.