A leading innovator in jeans, Replay is one of the most important brands of casual fashion. The Italian brand was established in 1978 in the small town of Asolo, when Claudio Buziol registered REPLAY as a brand. Three years later, he founded Fashion Box, a company specialising in casual fashion that would market REPLAY-branded products. Initially manufacturing casual shirts and T-shirts, the brand quickly went on to producing and selling jeans, which gained the reputation of being durable, modern and brought the novel fabric aging process. By the end of the decade, in 1987, the brand was already established in several international markets and enjoyed a huge success among the younger and more modern people. In 1989, REPLAY reinvented the double-ring jeans, by launching high quality pants with perfect cuts and higher prices than their competitors, thus creating the world's first premium jeans. The success was such that, in only two years, production reached 1 million pants.
Replay is focused on attracting consumers looking for quality jeans. Due to its commitment to research and knowledge of materials, textile production and different types of washes, the brand recognized for the authenticity of its garments through small details valued by real jeans lovers.
Heritage is a central part of Replay's DNA - references to iconic pieces and brand stories are released in every collection -, being the brand's essential concept. Since its inauguration, Replay has reinterpreted clothes from the past by resorting to state-of-the-art production technologies. The result is an aesthetic signature simultaneously modern and classic.
Nowadays, Replay is a smart brand of premium and casual jeans with stores in more than 50 countries worldwide. At Freeport Lisboa Fashion Outlet’s Replay outlet store you will find the collections for men, women, children, accessories and footwear at lower prices.