New England-based Timberland was founded by Nathan Swartz in 1952, when he purchased a footwear company and began working there with his children. The brand name, Timberland, only emerged in 1973, in honour of its famous boots that are still marketed today. These boots were designed as a solution for the water and cold the woodcutters were confronted with in their daily work.
The Timberland boots rapidly became famous, not just among woodcutters, but also lorry drivers, outdoor activity fans, and also young Americans. They became known as the Yellow Boot and gained recognition for being the first boots on the market to offer a guarantee.
Timberland is a lifestyle and footwear brand with over 40 years of history. This openly ecological brand opened a store in the Avenida da Liberdade, Portugal, based on the “neutral carbon” concept.
The company that originally manufactured footwear and was dedicated to outdoor life now markets clothing and footwear for women, men and children, in addition to accessories and leather items. Without forgetting its origins, the collections have evolved from a more technical and sport-oriented world to lifestyle, where style has taken on a predominant role in the brand’s strategic mission.
Nowadays, Timberland stores can be found in all parts of the world. In the Timberland outlet store of Freeport Lisboa Fashion Outlet, you will find the brand’s products at considerably lower prices, with further discounts all year round.
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