Billabong
Billabong
Billabong is a brand that promotes an authentic lifestyle and the true value of boardsports.
The brand dates back to 1973, when surfer Gordon Smith Merchant, together with his wife, Rena, founded Billabong, in the Gold Coast, Queensland, Australia, the birthplace of world surfing.
A common passion for surfing, hard work and a new triple-stitching technique led the Merchant couple to start selling their soon-to-be iconic board shorts. Instant success followed and the company grew to become a market leader expanding across Australia.
From the 1980s onwards, Billabong expanded internationally into the United States, Japan, New Zealand, Africa and Europe. Besides expanding into other countries, the brand also widened its offer, launching the Billabong Girls line for women and embracing other sports like skateboarding and snowboarding.
Along the years, Billabong acquired other well-known companies such as Von Zipper, RVCA, Kustom, Palmers Surf, and Element, among others, widening its offer to watches, every day eyewear and diving gear. The brand is present in over 100 countries, in a total of more than 250 own-brand stores and in thousands of multi-brand points of sale. In Billabong Outlet store of Freeport Lisboa Fashion Outlet, you will find the brand's broad range of lifestyle and sports products, board shorts, t-shirts, swimming shorts, bikinis, trousers, tops, skirts, sneakers, flip flops, jumpers, belts, socks, sandals, dresses, jackets, scuba diving wetsuits, wetsuits, among many other products for men, women, boys and girls at a reduced price boasting discounts ranging between 30% and 70%.
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