Vans is an American apparel and footwear brand for BMX, snowboarding, skateboarding, surfing and motocross, headquartered in Cypress, California. In 1966, the brothers Paul and Jim Van Doren, along with partners Gordon Lee and Serge Delia, opened their first store at 704 East Broadway, in the city of Anaheim, California, on March 16th. The Van Doren Rubber Company was a unique and pioneering company, for manufacturing and selling sneakers in the same place directly to the public. On the opening morning of the 1st Vans shop, 12 customers bought Vans sneakers, which were manufactured in the afternoon and delivered the following morning.
In the early 1970s, the South American skateboarding community gave preference to Vans sneakers, as they appreciated the resilience of their thick rubber soles. The following year, the #95 Vans sneakers, now known as Era, were developed with the contribution of Tony Alva and Stacy Peralta. This model would become the favourite of a whole generation of skaters. The following year they released the #36 Old Skool model, the first Vans sneakers made of leather. What began as a simple doodle by Paul Van Doren, originally called the "Jazz Stripe", later became one of the icons of the Vans brand: the now legendary Vans sidestripe. By the end of said decade, Vans had 70 stores in California and marketed its products internationally.
In the year 2000, Forbes magazine elected Vans as one of the best small and medium-sized American companies for the new millennium.
Vans recent history includes launching the brand on digital platforms with Vans Customs, a website in which we can create Vans Slip-Ons with our own design, and ensuring partnerships with entertainment sagas such as ‘The Simpsons’ and ‘Star Wars’.
Keep up to date with sneaker trends at Freeport Lisboa Fashion Outlet’s Vans outlet store and discover the perfect Vans for you, at the lowest price.